Innovid
Sector: Marketing & AdTech
About Innovid
Independent platform for the creation, delivery, and measurement of Connected TV (CTV) advertising. Now part of Mediaocean, they provide a transparent 'open-web' alternative to the big-tech walled gardens of digital video. Innovid is a leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.
Products
InnovidXP (Measurement); Innovid Composer
Innovid’s dynamic creative optimization (DCO) solutions, personalize your messaging at scale based on data signals like geolocation, weather, and daypart. Innovid also enables quick turn TV ads into a lean-forward experience with our interactive advertising formats that can feature QR codes, product galleries, and digital coupons. And with shoppable interactive ads, drive sales with store locators and add-to-cart buttons.