IronSource
Sector: Gaming & Entertainment
About IronSource
Acquired by Unity, a global leader in the 'App Economy.' They provide the infrastructure that allows app and game developers to turn their creations into successful businesses through sophisticated user acquisition, monetization, and creative optimization tools. Mobile Advertising & App Monetization. It provides the "business engine" that allows mobile developers (primarily in gaming) to turn their code into a profitable business.
Products
LevelPlay (Mediation); Aura (Distribution); Tapjoy
ironSource Suite Since the merger with Unity, ironSource's products are part of the Unity Grow platform. The flagship products include: LevelPlay (Mediation): The industry-leading ad mediation platform. It allows developers to manage multiple ad networks (like Google, Meta, and AppLovin) through a single dashboard to ensure they get the highest possible price for every ad shown. Aura: A unique "On-Device" platform. It partners with telecom operators (like Samsung and Verizon) to recommend apps to users the moment they unbox a new phone. Supersonic: A top-tier mobile game publishing solution that uses data-driven testing to decide which games are worth launching globally. 3. Core Tech: Predictive Machine Learning The "secret sauce" of ironSource is its Big Data and AI infrastructure: Vector (AI Engine): A unified neural network (accelerated in 2026) that predicts User Value (LTV). It analyzes billions of data points to decide which ad to show to which user at the exact millisecond it will be most effective. ROAS Optimizers: Automated algorithms that adjust advertising bids in real-time to ensure a company doesn't spend more on acquiring a user than that user is worth. Cross-Platform SDK: A high-performance Software Development Kit integrated into over 2 billion devices globally, capturing real-time engagement data.