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Dynamic Yield
Sector: Retail & E-commerce
About Dynamic Yield
Acquired by Mastercard, a global leader in experience orchestration. They lead the 'Hyper-Personalization' era, utilizing Mastercard’s aggregate spending insights to help retailers deliver tailored web, mobile, and in-store experiences to millions of customers. Mastercard Dynamic Yield, founded in Israel in 2011, is an AI-powered personalization platform enabling brands to create tailored digital experiences. Acquired by Mastercard from McDonald's in 2021
Products
- Experience OS.
- Personalization Engine.
- Dynamic Content.
- A/B Testing.
Latest Company Updates
- Email, SMS and push done right: A marketing leader’s guide to channel selection
- How Valamar converts travel intent into bookings with real-time context
- Mastercard Dynamic Yield Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines
- Gartner 2026 Magic Quadrant for Personalization Engines
- Disruption redefines personalization: Why brands that accelerate maturity will win in 2026 and beyond